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Strategy and business operations

SRV's strategy: Sustainably profitable

SRV's strategy
SRV's strategy

SRV’s strategic objectives are increasing shareholder value, excellent customer and employee experience and mitigating climate change. 

Profitable growth from business premises and residential construction based on SRV’s own project development 

SRV seeks profitable growth in its strategy by gradually increasing the share of residential construction and, in particular, business premises and residential construction based on SRV’s own project development as soon as market conditions allow. The company believes that urbanization will continue and is expected to restore consumer and investor demand, especially in residential construction but also in business premises construction, over the coming years. To be ready to meet growing demand, SRV has actively strengthened its project development pipeline required for the growth of development and developer-contracted production. At the same time, various forms of contracting—such as lifecycle projects, data centers, and residential contracting, and especially slightly lower-margin and lower-risk cooperative contracting—remain an important cornerstone for us. 

SRV focuses on three main aspects in portfolio management and the goal is to 

  1. strengthen SRV’s leading position in cooperative and other contracting
  2. increase the share of development and developer-contracted projects to 30–40% of revenue
  3. grow residential projects to 30–40% of revenue.  

The gradual strengthening of SRV’s balance sheet enhances the company’s ability to finance land acquisitions for development and developer-contracted production and, in particular, the capital tied to developer-contracted production as its volume grows. 

Our aim is to build SRV into a sustainably profitable company. We will steer our profitability by tapping into market opportunities and engaging in prudent risk management. The key factor in risk management is the careful selection of projects. We also proactively manage our risks by diversifying our portfolio geographically, by intended use and contract type, and by limiting the amount of capital tied up in projects. 

SRV’s long-term financial objectives 

The company’s operations are guided by the following long-term financial objectives that it aims to achieve by 2029-2030:  

• Operative operating profit of at least EUR 50 million 

• Revenue > EUR 900 million 

The company’s dividend policy objective is to distribute 30–50% of annual profit, taking into account the company’s outlook and capital requirements.