This programme seeks to improve childrens quality of life in Finland over the long term by instilling the concept of an active lifestyle into every child’s daily life.
SRV signed a three-year cooperation agreement in 2021 with the Finnish Olympic Committee. This cooperation seeks to address one of the future’s biggest challenges: children’s immobility. The company’s strategy highlights lifecycle-wise construction, and lifecycle thinking will also be the focus of SRV’s cooperation with the Finnish Olympic Committee. Together, SRV and the Olympic Committee will be building a lifecycle-wise future and sustainable society in which people lead active everyday lives.
“SRV’s strategy also relies on lifecycle thinking, which is leading us towards more sustainable, environmentally conscious and responsible construction. This long-term cooperation with the Finnish Olympic Committee is therefore an ideal fit with our own values”.
SRV is trying to improve the situation by building playgrounds in schoolyards and residential yards, that is, by creating an urban structure that encourages children to be physically active. This cooperation will help us to prevent the adverse effects of a sedentary lifestyle by supporting children’s sports as well.
The cooperation promotes hobbies during the school day and supports the training of children’s hobby instructors.
In Finland, a significant proportion of people of all ages spend too little time moving. Inactivity costs society up to EUR 3.2 billion per year.
Children’s inactivity is a huge challenge that the Finnish Olympic Committee is working hard to tackle in cooperation with sports federations and clubs. Finland’s population is ageing faster than any other country in the EU. Which is why we need healthy young people. Exercise is a very inexpensive health remedy, and it’s worthwhile learning to use it from a young age.