Strategy

Strategy

In early 2018, changes were made to some strategic development programmes that had achieved their major objectives and been integrated into routine operations. At the same time, we also revised our strategic financial targets and their schedules.

SRV’s strategy revolves around our objective of developing and building homes, spaces and environments where people can live comfortably and enjoy life. Our strengths include long-term development work and a profound understanding of customers’ needs – things SRV has been doing for over 30 years. SRV operates in Finland’s growth centres and in the cities of St Petersburg and Moscow in Russia. All our operations seek to further strengthen SRV’s role as a sustainable, high-calibre and customer-oriented constructor and property developer, and for SRV to become the most desirable workplace in the industry.

Our strategy and routine operations are based on long-term cooperation. Our own personnel number just over 1,000, and we also employ almost 4,000 partners through our unique network. SRV’s entrepreneurial spirit can genuinely be seen in daily work at all levels of the organisation. Attractive and evolving city centres lie at the heart of SRV’s strategy. Cooperation with various parties, such as cities, investors, financiers, planners and designers, plays a key role in making cities even better places to live.

SRV’s business is even more tightly focused on major projects in which the company is involved as both an owner and a constructor. These projects are mainly located in growth centres where there is sufficient demand.

For some time now, SRV has been one of the largest housing construction companies in Finland. In line with our strategy, we will continue to focus on developer-contracted housing projects and investor projects in Finnish growth centres. Our goal is to increase the market share of SRV’s housing business accounted for by market-financed apartment block production in the Helsinki and Tampere regions to over 15 per cent by 2020, and thereby significantly increase revenue from the housing business. SRV currently has more than 2,750 housing units under construction, over 55 per cent of which are located in the metropolitan area. We intend to build another 15,000–20,000 new homes over the next ten years. SRV has a project portfolio of almost 5,000 planned housing units whose construction is scheduled to start up within the next couple of years.

In our business premises, we are placing a greater focus on project management through the use of cooperation models. SRV is seeking growth opportunities via new areas of expertise, such as lifecycle models, hospital construction, and infrastructure construction. Hospital construction is currently worth a total of almost EUR 750 million.

SRV’s international operations will continue to focus on Russia, where we own, operate and develop shopping centres for sale. All of the shopping centres owned by SRV also have the potential for further development.

SRV’s strategy and all of its operations are guided by the 2018–2022 strategic financial objectives that were approved in February 2018.