SRV’s #REDIHACK looks for everyday digital solutions
SRV will continue to develop services for REDI, the major construction project in Helsinki’s Kalasatama neighbourhood, by organising the company’s first ever hackathon event. To be held in September 19–23, the aim of the #REDIHACK event is to hatch fresh ideas and innovations that interconnect the services of both the REDI shopping centre, due to open in the autumn of 2018, and its upcoming adjacent residential tower buildings.
“Our goal at SRV is to continuously challenge both ourselves and our interest groups and customers when it comes to construction and related services. This further strengthens our position as a forerunner within the construction industry. The hackathon concept is an excellent way of bringing Europe’s leading start-ups, shopping centre tenants, personnel and investors together to consider the future of services and living,” says the CEO of SRV, Juha Pekka Ojala.
Following a pre-selection process and an open competition, 12 of Europe’s top start-up companies will be invited to join the event. The expectation is that the teams will offer also surprising perspectives on the subject. During the course of the five-day event, professionals representing various fields aim to discover new digital solutions and operating models that simplify the everyday lives of REDI’s residents and make it easier for consumers to do business in the shopping centre. The new concepts could also potentially be reproduced in other shopping and residential centres.
The #REDIHACK event will be organised at the REDI Living Lab showroom situated in the Suvilahti area in Helsinki. The event will be hosted by SRV. Partners in co-operation include KONE, Microsoft, Kesko and Avanto Ventures. The event closes on Friday, September 23, with a Demo Day, where the competing teams pitch their ideas to public. The best new digital concept will be chosen by a specialist jury whose members include top professionals of the business life and representatives from SRV. The chairman of the jury is the vice-chairman of SRV’s board of directors, Olli-Pekka Kallasvuo. The winner will receive a prize of 5000 euros. SRV aims to further the development of the top concepts in REDI. For the teams this may provide opportunities for collaborations with SRV or its partners in the future.
Päivi Kauhanen, SVP, Communications, +358 50 598 9560, firstname.lastname@example.org
Arto Huuskonen, Project Development Manager, +358 50 512 4368, email@example.com
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