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SRV’s modern urban centre REDI advances: advance marketing of Loisto residential tower begins

SRV GROUP PLC                           PRESS RELEASE                              6 JULY 2018, AT 9.00

SRV’s modern urban centre REDI advances: advance marketing of Loisto residential tower begins

Advance marketing of Loisto, the second residential tower at REDI, Finland’s largest urban construction project will begin on 9 July 2018. REDI is being implemented in Kalasatama, Helsinki by SRV, a renowned  urban developer. In addition to a unique location, high-rise living and views, the towers at REDI, rising at the heart of a strongly developing new urban area, will have residential services facilitating everyday life, which SRV is developing in collaboration with residents and REDI shopping centre operators.

“Home-seekers have been attracted by the residential services to be included in the towers, together with the services the shopping centre has to offer. For us, it is important to develop REDI into an urban centre that genuinely serves its residents, facilitates their everyday living, and adds a dash of luxury to life,” says SRV’s Antero Nuutinen, Senior Vice President, Housing in Finland. “REDI’s first residential tower, Majakka, and its residential services have attracted enormous interest and fewer than 10 of the tower’s apartments remain unsold. When advance marketing of Majakka was launched in January 2016, more than half of the tower’s apartments were reserved on the first day,” continues Nuutinen.

Residents will be able to use the tower’s diverse common facilities, for example for fitness and exercise, as well as club premises, a sauna department and roof terrace, located on the 30th floor. An intelligent elevator-locking-door phone system will help residents and their guests move smoothly within the tower. Monitoring of apartments’ electricity and water consumption data as well as the reservation of the common facilities will be handled conveniently using the building’s digital services. SmartPost package delivery locker services will enable packages to be received and sent without residents leaving the building. A lobby service and interactive stairway displays, in turn, will provide a new kind of multi-channel customer service, facilitating accessibility to residential services such as home cleaning. Just an elevator ride away, residents will be served by a shopping and experience centre combining entertainment and shops, the first of its kind in Finland. Residents who drive will be served by the REDI Parkki parking facility, operated by Q-Park, where car washing, wheel changes and minor repairs will also be available in addition to parking services.

The 249 apartments in Loisto, which rises to a height of 124 metres above sea level, are located on floors 6–32, above the REDI shopping centre. Loisto offers homes ranging from one-room studios to four-room apartments with spectacular views. Special features of the Loisto apartments include conservatories and the rooms’ slightly higher than usual ceilings (290 cm). Construction of Loisto is due to start in autumn 2018. 

During advance marketing, Loisto’s apartments, like all of SRV’s other new projects after February, will have two different prices. When an apartment is reserved before the end of advance marketing, it will be possible to select from two different ways of buying the apartment: with or without a housing corporation loan. When an apartment is purchased without a housing corporation loan, the apartment’s debt-free selling price is lower than with a housing corporation loan. In such cases, a participation in a housing corporation loan is not allocated to the apartment purchased by the customer, and the customer pays the whole debt-free selling price of the apartment according to the advance of construction.

For further information, please contact:

Antero Nuutinen, Senior Vice President, Housing in Finland, SRV, +358 40 531 4918,

Merja Rainio, Sales Manager, SRV, +358 400 210 898,

Heli Pulkkinen, Communications Specialist, SRV, tel. +358 50 411 0787,

REDI in brief

REDI, implemented by SRV at Kalasatama, Helsinki, will comprise the inner city’s largest shopping and experience centre as well as eight tower buildings. The elevator shafts and stairwells of the eight towers have been built simultaneously with the frame of the parking facility and shopping centre, all the way to the shopping centre’s roof level. In total, around 2,000 apartments will be completed in the REDI towers in the coming years. Below the centre will be a 2,000-space parking facility, usable by both the towers’ residents and the shopping centre’s customers. Construction work at REDI, Finland’s largest urban construction project, was launched in spring 2015 and is expected to continue until 2023.

The REDI shopping centre will open in autumn 2018 and Majakka, the first of the tower buildings to be completed, will receive its first residents in spring 2019. The remaining tower buildings will be completed in stages by 2023.

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